We live in a digital age where advertising online can truly be beneficial to businesses of all types. In this post we will discuss and provide five ways your business can reach a greater audience and grow at little or no cost. A few things are needed social media pages, website, and a physical location. We will discuss why these items are critical in more detail below.
1.) Set Up Google Local/Google My Business Page
Google My Business is an excellent tool that is free and easy to use for businesses to enhance their online presence. Google My Business allows you to manage your online listing and allows customers to see your business location, website, and associated pages directly on Google. It is a beneficial tool where you can interact directly with customers, understand and expand your presence using the Google Maps feature, and upload valuable content such as photos or promotions that your company is offering. The requirement for this is simple just a website and a physical location.
2.) Improve Your On-Site Optimization
Keywords are one of the most important parts of your website for it is how the site is found online. It is important to research your competitors and how their websites rank regarding keywords and what consumers are searching for in your area. Rank for more keywords and beat over-optimization penalties by setting up your perfect on-page SEO, using synonyms. In addition to keywords ensure your business location is listed on every page this is huge for it not only will help increase search engine rankings, but it will also convert more traffic into more customers.
3.) Have Customers Review Your Business
This is a valuable trick that will not only help to increase your rankings, but it will naturally help bring you more customers as well. These positive reviews will help search engines trust your website more, which will then lead to higher rankings and more customers.
4.) Take Advantage Of Social Media
Social media has proved to be beneficial for companies over the last few years. It allows for faster communication, networking, a way to boost organic visibility, increase website traffic, and showcase what your company offers on a more personal level. Facebook, Instagram, Yelp, LinkedIn all offer businesses a foundation to grow and connect with both consumers and potential business partners.
5.)Mobile Friendly Website
The majority of localized searches are done from mobile phones, so it is important to ensure that your website is mobile friendly. This means that your website is responsive to the device it is being active from. The mobile friendliness of your website is a factor when the search engines are deciding who should rank in the local results.
Hopefully this helps if you have any questions or would like to learn more let us know!